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	<title>The Carlton Zone! &#187; Marketing Strategy</title>
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	<link>http://carltonzone.com/blog</link>
	<description>For the Hottest Discussions on Business, Technology, and Marketing</description>
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		<copyright>&#xA9;Carlton Flowers 2003-2006</copyright>
		<managingEditor>carlton.flowers@gmail.com (Carlton Flowers)</managingEditor>
		<webMaster>carlton.flowers@gmail.com</webMaster>
		<category>Business Marketing</category>
		<ttl>1440</ttl>
		<itunes:keywords>technology, gadgets, business, social media, marketing, sales strategy, advertising</itunes:keywords>
		<itunes:subtitle>Technology, Business,  Marketing discussion with Carlton!</itunes:subtitle>
		<itunes:summary>A fun podcast centered around the discussion of technology, gadgets, business topics, and marketing strategies from a business owner's standpoint. Join me to keep up on the latest trends, and for great ideas on helping you to market your business and expand your customer base on a shoestring budget.</itunes:summary>
		<itunes:author>Carlton Flowers</itunes:author>
		<itunes:category text="Business">
  <itunes:category text="Management &amp; Marketing"/>
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<itunes:category text="Technology">
  <itunes:category text="Gadgets"/>
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<itunes:category text="Business"/>
		<itunes:owner>
			<itunes:name>Carlton Flowers</itunes:name>
			<itunes:email>carlton.flowers@gmail.com</itunes:email>
		</itunes:owner>
		<itunes:block>No</itunes:block>
		<itunes:explicit>no</itunes:explicit>
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			<title>The Carlton Zone!</title>
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		<title>TweetGrid: The Real-Time Social Media Monitoring Weapon!</title>
		<link>http://carltonzone.com/blog/tweetgird-the-real-time-social-media-monitoring-weapon/</link>
		<comments>http://carltonzone.com/blog/tweetgird-the-real-time-social-media-monitoring-weapon/#comments</comments>
		<pubDate>Sun, 20 Nov 2011 05:25:57 +0000</pubDate>
		<dc:creator>Carlton Flowers</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[brand monitoring]]></category>
		<category><![CDATA[brand monitoring with social media]]></category>
		<category><![CDATA[carlton flowers]]></category>
		<category><![CDATA[how to monitor what is said about your business on twit]]></category>
		<category><![CDATA[how to monitor your brand on twitter]]></category>
		<category><![CDATA[marketing specialist]]></category>
		<category><![CDATA[marketing strategist]]></category>
		<category><![CDATA[missouri]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media consulting]]></category>
		<category><![CDATA[social media jefferson city]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media marketing jefferson city]]></category>
		<category><![CDATA[social media websites for marketing]]></category>
		<category><![CDATA[tweetgrid]]></category>
		<category><![CDATA[tweetgrid monitoring]]></category>
		<category><![CDATA[twitter business monitoring]]></category>
		<category><![CDATA[twitter marketing]]></category>

		<guid isPermaLink="false">http://carltonzone.com/blog/?p=1402</guid>
		<description><![CDATA[SOCIAL MEDIA MONITORING WITH TWEETGRID
Technology has really changed the way people share their thoughts,  opinions, and experiences about businesses. Thanks to social media  websites like Twitter and Facebook, a company&#8217;s positive image can be  bolstered or destroyed overnight.
Those who take the power of social media communities seriously allow  themselves the ability [...]]]></description>
		<wfw:commentRss>http://carltonzone.com/blog/tweetgird-the-real-time-social-media-monitoring-weapon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blogging Basics &#8211; Your Business As A News Source</title>
		<link>http://carltonzone.com/blog/blogging-basics-your-business-as-a-news-source/</link>
		<comments>http://carltonzone.com/blog/blogging-basics-your-business-as-a-news-source/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 23:37:28 +0000</pubDate>
		<dc:creator>Carlton Flowers</dc:creator>
				<category><![CDATA[Business Consulting Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[a blog]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog consulting]]></category>
		<category><![CDATA[blog creation]]></category>
		<category><![CDATA[blog how to]]></category>
		<category><![CDATA[blog site]]></category>
		<category><![CDATA[blog spot blogs]]></category>
		<category><![CDATA[blog to]]></category>
		<category><![CDATA[blog writing]]></category>
		<category><![CDATA[blogg]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogging consultant]]></category>
		<category><![CDATA[blogging how to]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[business blog]]></category>
		<category><![CDATA[how do i blog]]></category>
		<category><![CDATA[how do i get a blog]]></category>
		<category><![CDATA[how to blogg]]></category>
		<category><![CDATA[how to blogging]]></category>
		<category><![CDATA[how to blogs]]></category>
		<category><![CDATA[how to do a blog]]></category>
		<category><![CDATA[missouri]]></category>
		<category><![CDATA[my blog]]></category>
		<category><![CDATA[site blog]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media consulting]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media marketing jefferson city]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[the blog]]></category>
		<category><![CDATA[what is a blog]]></category>
		<category><![CDATA[what is blogging]]></category>
		<category><![CDATA[what is blogs]]></category>
		<category><![CDATA[where to blog]]></category>
		<category><![CDATA[why blog]]></category>

		<guid isPermaLink="false">http://carltonzone.com/blog/?p=1129</guid>
		<description><![CDATA[BLOGGING AS A WAY TO DISSEMINATE NEWS AND INFORMATION ABOUT YOUR BUSINESS OR SERVICE

Your customers are looking for news about your business and/or your products on the web. Are you providing them with the information they want, or are your competitors?
To continue my Blogging Basics series, I wanted to share this video that gives a [...]]]></description>
		<wfw:commentRss>http://carltonzone.com/blog/blogging-basics-your-business-as-a-news-source/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blogging Basics &#8211; What A Blog Is, And Why It Can Transform Your Business</title>
		<link>http://carltonzone.com/blog/blogging-basics-blogging-for-business/</link>
		<comments>http://carltonzone.com/blog/blogging-basics-blogging-for-business/#comments</comments>
		<pubDate>Sun, 04 Sep 2011 18:16:15 +0000</pubDate>
		<dc:creator>Carlton Flowers</dc:creator>
				<category><![CDATA[Business Consulting Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog how to]]></category>
		<category><![CDATA[blog marketing]]></category>
		<category><![CDATA[blog site]]></category>
		<category><![CDATA[blog.com]]></category>
		<category><![CDATA[blogg]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogging for business]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[eblog]]></category>
		<category><![CDATA[how do i blog]]></category>
		<category><![CDATA[how do you blog]]></category>
		<category><![CDATA[how to blogg]]></category>
		<category><![CDATA[how to blogging]]></category>
		<category><![CDATA[how to do a blog]]></category>
		<category><![CDATA[how to market your business with a blog]]></category>
		<category><![CDATA[how to post a blog]]></category>
		<category><![CDATA[new blog]]></category>
		<category><![CDATA[post a blog]]></category>
		<category><![CDATA[site blog]]></category>
		<category><![CDATA[the blog]]></category>
		<category><![CDATA[what is a blog]]></category>
		<category><![CDATA[what is blogging]]></category>
		<category><![CDATA[what is blogs]]></category>
		<category><![CDATA[why blog]]></category>

		<guid isPermaLink="false">http://carltonzone.com/blog/?p=1100</guid>
		<description><![CDATA[WHAT IS A BLOG, AND WHY IS IT CRITICAL TO THE GROWTH OF MY BUSINESS?
That, my friends, is a question that I am frequently asked by entrepreneurs and business owners. Therefore, I&#8217;ve decided to start teaching about blogging on, well, my blog site!
I am excited to announce the start of a long series on the [...]]]></description>
		<wfw:commentRss>http://carltonzone.com/blog/blogging-basics-blogging-for-business/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>QR Codes &#8211; The Future Of Local Business Marketing Is Here</title>
		<link>http://carltonzone.com/blog/qr-codes-the-future-of-local-business-marketing-is-here/</link>
		<comments>http://carltonzone.com/blog/qr-codes-the-future-of-local-business-marketing-is-here/#comments</comments>
		<pubDate>Sun, 07 Aug 2011 06:14:09 +0000</pubDate>
		<dc:creator>Carlton Flowers</dc:creator>
				<category><![CDATA[Business Consulting Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[cell phone advertising]]></category>
		<category><![CDATA[cell phone marketing]]></category>
		<category><![CDATA[google local]]></category>
		<category><![CDATA[google local listing]]></category>
		<category><![CDATA[how to market on iphone]]></category>
		<category><![CDATA[how to market on mobile phones]]></category>
		<category><![CDATA[local advertising]]></category>
		<category><![CDATA[marketing strategy jefferson city]]></category>
		<category><![CDATA[mobile coupons]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile marketing jefferson city]]></category>
		<category><![CDATA[mobile phone marketing]]></category>
		<category><![CDATA[mobile phone marketing jefferson city]]></category>
		<category><![CDATA[mobile webpage design]]></category>
		<category><![CDATA[mobile webpage design jeffson city missouri]]></category>
		<category><![CDATA[mobile website design]]></category>
		<category><![CDATA[qr code design]]></category>
		<category><![CDATA[qr code marketing]]></category>
		<category><![CDATA[qr codes]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo jefferson city]]></category>
		<category><![CDATA[smartphone advertising]]></category>
		<category><![CDATA[smartphone coupons]]></category>
		<category><![CDATA[smartphone marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media marketing jefferson city]]></category>
		<category><![CDATA[social media marketing jefferson city missouri]]></category>

		<guid isPermaLink="false">http://carltonzone.com/blog/?p=838</guid>
		<description><![CDATA[QR CODES WILL REVOLUTIONIZE YOUR BUSINESS MARKETING

The future of local business marketing is here. There&#8217;s a small black and white box with a strange pattern in it that will change everything. They&#8217;re called &#8220;QR Codes&#8220;, and you need to know why they will impact your business for the better if you utilize them.
If you are [...]]]></description>
		<wfw:commentRss>http://carltonzone.com/blog/qr-codes-the-future-of-local-business-marketing-is-here/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Website Traffic Troubles Business Owners</title>
		<link>http://carltonzone.com/blog/getting-website-traffic-troubles-business-owners/</link>
		<comments>http://carltonzone.com/blog/getting-website-traffic-troubles-business-owners/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 05:31:12 +0000</pubDate>
		<dc:creator>Carlton Flowers</dc:creator>
				<category><![CDATA[Business Consulting Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[carlton flowers]]></category>
		<category><![CDATA[columbia]]></category>
		<category><![CDATA[jefferson city]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[missouri]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[st. louis]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://carltonzone.com/blog/?p=228</guid>
		<description><![CDATA[I’VE GOT A GREAT WEBSITE… BUT I GET NO TRAFFIC!
So you are a business owner, and you are trying to increase your sales by offering your products or services on a website. You spent a pile of money paying a designer and a programmer to get your site up and running. The day finally came [...]]]></description>
		<wfw:commentRss>http://carltonzone.com/blog/getting-website-traffic-troubles-business-owners/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Twitter Marketing Training in Columbia/Jefferson City</title>
		<link>http://carltonzone.com/blog/twitter-training-columbia-jefferson-city/</link>
		<comments>http://carltonzone.com/blog/twitter-training-columbia-jefferson-city/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 05:33:28 +0000</pubDate>
		<dc:creator>Carlton Flowers</dc:creator>
				<category><![CDATA[Business Consulting Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[carlton flowers]]></category>
		<category><![CDATA[columbia]]></category>
		<category><![CDATA[jefferson city]]></category>
		<category><![CDATA[missouri]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[twitter marketing]]></category>

		<guid isPermaLink="false">http://carltonzone.com/blog/?p=181</guid>
		<description><![CDATA[TWITTER TRAINING COMING TO CENTRAL MISSOURI!
Today I was blessed to have been interviewed by the awesome David Lile on KFRU Radio in Columbia (1400AM). David is a very charismatic gentleman who carries quite a large following with his radio broadcast. He had some great questions waiting for me, and admitted that he has not spent [...]]]></description>
		<wfw:commentRss>http://carltonzone.com/blog/twitter-training-columbia-jefferson-city/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Dirty Twitter Follower List Building Tactics</title>
		<link>http://carltonzone.com/blog/dirty-twitter-follower-list-building-tactics/</link>
		<comments>http://carltonzone.com/blog/dirty-twitter-follower-list-building-tactics/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 06:42:46 +0000</pubDate>
		<dc:creator>Carlton Flowers</dc:creator>
				<category><![CDATA[Business Consulting Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[carlton flowers]]></category>
		<category><![CDATA[jefferson city]]></category>
		<category><![CDATA[missouri]]></category>
		<category><![CDATA[new media marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[twitter for business]]></category>

		<guid isPermaLink="false">http://carltonzone.com/blog/?p=167</guid>
		<description><![CDATA[TWITTER LIST BUILDING &#8211; TAKE THE DIRTY SHORTCUTS, OR BUILD NATURALLY?

In today&#8217;s podcast presentation we&#8217;ll talk about building your following on Twitter. Do you prefer to ramp-up the speed of your follower list growth artificially, or do you prefer &#8220;organic&#8221; follower building methods? With artificial Twitter follower list building, people hire consultants to handle the [...]]]></description>
		<wfw:commentRss>http://carltonzone.com/blog/dirty-twitter-follower-list-building-tactics/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
			<enclosure url="http://carltonzone.com/blog/uploaded/audio/podcast/CZ-Podcast-12-15-09.mp3" length="8746366" type="audio/mpeg"/>
<itunes:duration>9:07</itunes:duration>
		<itunes:subtitle>TWITTER LIST BUILDING - TAKE THE DIRTY SHORTCUTS, OR BUILD NATURALLY?


In today's podcast presentation we'll talk about building your following on Twitter. Do you prefer ...</itunes:subtitle>
		<itunes:summary>TWITTER LIST BUILDING - TAKE THE DIRTY SHORTCUTS, OR BUILD NATURALLY?


In today's podcast presentation we'll talk about building your following on Twitter. Do you prefer to ramp-up the speed of your follower list growth artificially, or do you prefer "organic" follower building methods? With artificial Twitter follower list building, people hire consultants to handle the grunt work of collecting masses of new followers. Others pay an outright fee for a bulk amount of followers. But with organic building, these Twitter citizens prefer to meet and connect with others based on common interest and 1-on-1 interaction.

We will discuss the difference between the two methods, along with the following topics:

	When Twitter becomes nothing more than the Chicago phone book
	What happens when cheaters, scammers, and con artists all get together in one community
	The advantages to organic Twitter follower list building
	Why trust is vital to Twitter marketing for businesses
	The "Instant Rock Star Bait-and-Switch" dirty Twitter tactic

As always, feel free to post your comments and questions below, or call our Google Voice line at (636) 377-0006 and leave a short message to voice your opinion!Download Dirty Twitter Follower List Building Tactics</itunes:summary>
		<itunes:keywords>##QuanSiteCats##</itunes:keywords>
		<itunes:author>Carlton Flowers</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>Seizing Social Media Opportunities</title>
		<link>http://carltonzone.com/blog/seizing-social-media-opportunities/</link>
		<comments>http://carltonzone.com/blog/seizing-social-media-opportunities/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 03:49:26 +0000</pubDate>
		<dc:creator>Carlton Flowers</dc:creator>
				<category><![CDATA[Business Consulting Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[carlton flowers]]></category>
		<category><![CDATA[Facebook for business]]></category>
		<category><![CDATA[jefferson city]]></category>
		<category><![CDATA[missouri]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[twitter for business]]></category>

		<guid isPermaLink="false">http://carltonzone.com/blog/?p=117</guid>
		<description><![CDATA[UPS VIDEO &#8211; SEIZING SOCIAL MEDIA OPPORTUNITIES

This video by Adam Ostrow via the Mashable blog comes from the &#8220;Seizing Opportunities&#8221; video series produced by the UPS company. Adam gives a straight-forward explanation of why you should monitor the social media activity in your industry and create your own social media marketing plan.
We all realize by [...]]]></description>
		<wfw:commentRss>http://carltonzone.com/blog/seizing-social-media-opportunities/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Measuring The Effectiveness Of Traditional Media Advertising</title>
		<link>http://carltonzone.com/blog/measuring-the-effectiveness-of-traditional-media-advertising/</link>
		<comments>http://carltonzone.com/blog/measuring-the-effectiveness-of-traditional-media-advertising/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 21:09:42 +0000</pubDate>
		<dc:creator>Carlton Flowers</dc:creator>
				<category><![CDATA[Business Consulting Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising performance metrics]]></category>
		<category><![CDATA[carlton flowers]]></category>
		<category><![CDATA[jefferson city]]></category>
		<category><![CDATA[missouri]]></category>
		<category><![CDATA[print media advertising]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://carltonzone.com/blog/measuring-the-effectiveness-of-traditional-media-advertising/</guid>
		<description><![CDATA[IMPROVING THE PERFORMANCE METRICS OF &#8220;STONEHENGE MEDIA&#8221; ADVERTISING WITH WEB 2.0 LEVERAGE

How do you currently measure the success of your &#8220;Stonehenge&#8221; media advertisements? What type of feedback or response do you use to gauge the effectiveness or success of a newspaper ad, radio spot, tv commercial or billboard? In today&#8217;s podcast, we&#8217;ll talk about traditional [...]]]></description>
		<wfw:commentRss>http://carltonzone.com/blog/measuring-the-effectiveness-of-traditional-media-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://carltonzone.com/blog/uploaded/audio/podcast/CZ-Podcast-10-17-09.mp3" length="10841169" type="audio/mpeg"/>
<itunes:duration>11:18</itunes:duration>
		<itunes:subtitle>IMPROVING THE PERFORMANCE METRICS OF "STONEHENGE MEDIA" ADVERTISING WITH WEB 2.0 LEVERAGE

How do you currently measure the success of your "Stonehenge" media advertisements? What type ...</itunes:subtitle>
		<itunes:summary>IMPROVING THE PERFORMANCE METRICS OF "STONEHENGE MEDIA" ADVERTISING WITH WEB 2.0 LEVERAGE

How do you currently measure the success of your "Stonehenge" media advertisements? What type of feedback or response do you use to gauge the effectiveness or success of a newspaper ad, radio spot, tv commercial or billboard? In today's podcast, we'll talk about traditional performance metrics for Stonehenge media and how you can leverage your response rate with the addition of social media marketing.

Additionally, we'll discuss "click tracking" as a method of evaluating effectiveness, and whether or not this is a dependable indicator. Listen to the podcast and post your questions and responses below!Download Measuring the Effectiveness of Traditional Media Advertising</itunes:summary>
		<itunes:keywords>##QuanSiteCats##</itunes:keywords>
		<itunes:author>Carlton Flowers</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
		<item>
		<title>The Truth About Twitter List Building for Businesses</title>
		<link>http://carltonzone.com/blog/the-truth-about-twitter-list-building-for-businesses/</link>
		<comments>http://carltonzone.com/blog/the-truth-about-twitter-list-building-for-businesses/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 20:40:32 +0000</pubDate>
		<dc:creator>Carlton Flowers</dc:creator>
				<category><![CDATA[Business Consulting Services]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[blogging strategy]]></category>
		<category><![CDATA[carlton flowers]]></category>
		<category><![CDATA[jefferson city]]></category>
		<category><![CDATA[list building]]></category>
		<category><![CDATA[missouri]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[twitter following]]></category>
		<category><![CDATA[twitter for business]]></category>
		<category><![CDATA[twitter marketing]]></category>

		<guid isPermaLink="false">http://carltonzone.com/blog/?p=66</guid>
		<description><![CDATA[BUILDING A MASSIVE TWITTER FOLLOWING &#8211; IS THIS THE BEST WAY TO MARKET YOUR BUSINESS?

In today&#8217;s podcast, the topic of discussion centers around Twitter marketing. Is it really advantageous to spend time building a huge Twitter following for business exposure? We&#8217;ll discuss the pros and cons of Twitter &#8220;list building&#8221;, and whether or not you [...]]]></description>
		<wfw:commentRss>http://carltonzone.com/blog/the-truth-about-twitter-list-building-for-businesses/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://carltonzone.com/blog/uploaded/audio/podcast/CZ-Podcast-10-9-09.mp3" length="9290122" type="audio/mpeg"/>
<itunes:duration>9:41</itunes:duration>
		<itunes:subtitle>BUILDING A MASSIVE TWITTER FOLLOWING - IS THIS THE BEST WAY TO MARKET YOUR BUSINESS?

In today's podcast, the topic of discussion centers around Twitter marketing. ...</itunes:subtitle>
		<itunes:summary>BUILDING A MASSIVE TWITTER FOLLOWING - IS THIS THE BEST WAY TO MARKET YOUR BUSINESS?

In today's podcast, the topic of discussion centers around Twitter marketing. Is it really advantageous to spend time building a huge Twitter following for business exposure? We'll discuss the pros and cons of Twitter "list building", and whether or not you are really getting the most bang out of your buck. Also up for discussion: paid list building services and what you really get for your money.

We are now seeing everything from website sales pages to even eBay auctions promising to add a certain number of followers to a Twitter account for a certain fee. Some are even charging an exorbitant amount of money for their service, but what do you end up with? What is the quality of the list that you have paid your hard-earned money for? And who's to say that the list sellers aren't pulling a scam on their customers?

As easy as it is to create fake Twitter accounts, I would be cautious about the validity of purchasing guaranteed followers. Even with real accounts, there's still no way to qualify the list members. I caution any sales professional or business owner to seriously think about delving into list purchasing before wasting their money. Many Twitter community members now frown on others who participate in artificial list building. In the end, you may not be able to "buy" your online reputation back if your fast-track idea turns sour.

Last but not least, I give my insight on what metric you really SHOULD be tracking instead of the size of your Twitter following or the number of clicks you generate from your link posting. Most marketers gauge success by the number of clicks they receive for an online advertisement or pitch. However, there is one metric that goes far beyond click counting. What is it, you ask? You'll have to listen to the podcast to find out!

Click the podcast icon below to listen in and then share your thoughts, questions and comments on the blog!Download The Truth About Twitter List Building For Business</itunes:summary>
		<itunes:keywords>##QuanSiteCats##</itunes:keywords>
		<itunes:author>Carlton Flowers</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
	</item>
	</channel>
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