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	<title>The Carlton Zone! &#187; blogging strategy</title>
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		<copyright>&#xA9;Carlton Flowers 2003-2006</copyright>
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		<title>The Truth About Twitter List Building for Businesses</title>
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		<pubDate>Fri, 09 Oct 2009 20:40:32 +0000</pubDate>
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		<category><![CDATA[twitter following]]></category>
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		<description><![CDATA[BUILDING A MASSIVE TWITTER FOLLOWING &#8211; IS THIS THE BEST WAY TO MARKET YOUR BUSINESS?

In today&#8217;s podcast, the topic of discussion centers around Twitter marketing. Is it really advantageous to spend time building a huge Twitter following for business exposure? We&#8217;ll discuss the pros and cons of Twitter &#8220;list building&#8221;, and whether or not you [...]]]></description>
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<itunes:duration>9:41</itunes:duration>
		<itunes:subtitle>BUILDING A MASSIVE TWITTER FOLLOWING - IS THIS THE BEST WAY TO MARKET YOUR BUSINESS?

In today's podcast, the topic of discussion centers around Twitter marketing. ...</itunes:subtitle>
		<itunes:summary>BUILDING A MASSIVE TWITTER FOLLOWING - IS THIS THE BEST WAY TO MARKET YOUR BUSINESS?

In today's podcast, the topic of discussion centers around Twitter marketing. Is it really advantageous to spend time building a huge Twitter following for business exposure? We'll discuss the pros and cons of Twitter "list building", and whether or not you are really getting the most bang out of your buck. Also up for discussion: paid list building services and what you really get for your money.

We are now seeing everything from website sales pages to even eBay auctions promising to add a certain number of followers to a Twitter account for a certain fee. Some are even charging an exorbitant amount of money for their service, but what do you end up with? What is the quality of the list that you have paid your hard-earned money for? And who's to say that the list sellers aren't pulling a scam on their customers?

As easy as it is to create fake Twitter accounts, I would be cautious about the validity of purchasing guaranteed followers. Even with real accounts, there's still no way to qualify the list members. I caution any sales professional or business owner to seriously think about delving into list purchasing before wasting their money. Many Twitter community members now frown on others who participate in artificial list building. In the end, you may not be able to "buy" your online reputation back if your fast-track idea turns sour.

Last but not least, I give my insight on what metric you really SHOULD be tracking instead of the size of your Twitter following or the number of clicks you generate from your link posting. Most marketers gauge success by the number of clicks they receive for an online advertisement or pitch. However, there is one metric that goes far beyond click counting. What is it, you ask? You'll have to listen to the podcast to find out!

Click the podcast icon below to listen in and then share your thoughts, questions and comments on the blog!Download The Truth About Twitter List Building For Business</itunes:summary>
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