THE BIG ELEPHANT IN THE MIDDLE OF THE T-MOBILE "UNCARRIER" SHOWROOM
T-Mobile is on a rampage. They are fishing for converts from AT&T, Verizon, and Sprint by offering to pay all of your current contract cancellation fees to make the switch to the "uncarrier". But when you take away all the fluff, they're no different than any other carrier.
If you're not paying full price for a smartphone, or bringing your own phone, you're still required to sign a 2-year contract agreement with T-Mobile. I'm so surprised that nobody seems to realize this.
Smartphones are super expensive miniature computers. They can cost anywhere from $350 to $800. A lot of people don't realize that you're not getting a "free smartphone" or a brand new handset for $200 when you sign on for an agreement.
The cost of that amazing little device that you landed is built into the fees charged to your 2-year agreement. That's how it is paid for.
For example, if you want to upgrade before your 2-year commitment is up, you've still got to finish paying for the device that you have. That's why AT&T offers the "Next" program where you pay an extra $25 (roughly) per month, which covers the cost of paying for the device early.
No carrier currently offers smartphone deals with no contract. You'll pay for it one way or another. It will either be up-front in full, through your monthly fees, or through a special program that catches you up from switching to new devices early. T-Mobile is no different.
So why is T-Mobile promoting their company as the renegade "uncarrier"? I have no idea. I call 100% shennanigans on this practice. It's sneaky marketing, period. They are no more an "uncarrier" than the next company.
Just consider this...if you want the same great deal with AT&T, Verizon, or Sprint, you can do the same exact thing by paying for your smartphone from the get-go. When you do, you won't have to be bound to a 2-year agreement.
Thus far, their marketing scheme is working. In the 4th quarter of 2013, T-Mobile acquired 866,000 new customers by supposedly undercutting the competition. But in the end, the only thing you'll undercut is yourself, if you switch to T-Mobile in one of their crappy coverage areaa (like Central Missouri).
Chew on that a while.
Carrier Balonga Caller