BOLD PREDICTIONS FIZZLE AS 2015 COMES TO FRUITION
A few years ago, I was on the bandwagon of belief when all of the tech pundits made bold predictions that Nokia & Microsoft would reach total market dominance over Android & Apple by the year 2015. What happened?
We all bought the story because of the reasoning, that Nokia once dominated the world of feature phones, and that Microsoft dominated the world of operating systems. Windows Mobile plus Nokia hardware was supposed to equal unparalleled success in the smartphone market.
But what happened?
All of the cards foretold of fortunes to be made by these two tech juggernauts, and the planets were supposedly lined up to create the stage for the impending takeover of the smartphone world. But now that we have reached 2015, where is Microsoft and Nokia in the grand scheme of things?
Apple continues to dominate with the new iPhone 6 and 6+, with the new iOS 8 platform. And Samsung continues to squash the Android market with its flagship Galaxy products, powered by Android KitKat. But our "match made in heaven" comprised of Microsoft and Nokia seems to be lagging far behind, as they always have.
I thought Microsoft and Nokia had a great start with the Lumia 920 smartphone, and all of the later versions of their device. The operating system was supposed to be super easy to use, and a much better match for those of us using Windows based PCs. I thought I would be a prime target for converting to Windows on my smartphone, since I use a PC and a laptop every day.
But it never happened. I've tested and tried the Nokia devices using the Windows Phone platform. While I did find it easy to use, I worried about not having the ability to find all of my most favorite apps under their system. When I switched from Apple to Android in 2012, I was able to download about 80% of my most used apps on the Android platform.
I'm hard-pressed to believe that Windows will capture the attention of developers around the world and motivate them to bring all of my favorite apps to the Windows Phone market. It hasn't happened yet, and I don't have much confidence believing it will in the near future.
While the Windows-based Nokia devices are super slick and durable, I have found them to be a total pain-in-the-derrier when it comes to servicing and repairing the hardware. As the owner of a smartphone repair shop, I have learned to send Nokia smartphone owners to my competitors down the street. Cracked screen? Busted LCD panel? Take it somewhere else, because it's not worth the headache.
That might be part of the reason why Nokia failed to dominate the market as predicted. It might just be that Microsoft and Nokia never became "cool". Whether their devices and operating system functionality is great, or a pile of crap, nothing matters until their products become a "thing".
The smartphone market is like the fashion industry. Until Microsoft and Nokia become "cool" in the minds of consumers, they will never hit critical mass and dominate the market. I would love to see a competitor break into the Apple/Android monopoly, but I don't believe we will witness such an even for a few years if anything.
In the meantime, It's Samsung & Android for me on the smartphone front, Apple's iPad for my tablet, and my Windows-based custom PC for my desktop.
What do you think the reasons are behind the failure of Microsoft and Nokia to fulfill the predictions of the past? I'd sure like to hear your opinion!
The Gadget Guru