A VIEW OF FACEBOOK HOLDOUTS IN 2012 - THE PHENOMENON EXAMINED
It is the final month of the year 2012, and the global Facebook population is at an astounding 1 billion people. Yet in your community of educated professional people, there are still holdouts.
What are the common reasons for the restistance to participation? Are some of the reasons logical? Are they fear-based, anti-social, or with valid reason?
Whatever the case may be, one thing is for sure. We have experienced a paradigm shift in the way that we as a people communicate and interact in this society, and whether you like it or not, it's called Facebook. Mark Zuckerberg has forever changed the world with the idea he hatched over a decade ago.
But getting back to the topic at hand, the Facebook Holdouts come several different flavors. We'll take an in depth look at each one, and then hold a general discussion. So let's have a look at the variety of the common Facebookless citizens of our world!
THE FOUR FACEBOOK HOLDOUTS - "PROFILES" DEFINED
The Technologically Challenged Facebook Holdout - this holdout doesn't participate on Facebook because they simply don't know how to. They are either elderly or unplugged from all technology, living off the land somewhere deep in the woods. This type of holdout could care less, because they don't have the wherewithall to figure out any type of technology more complex than a feature phone. They get a pass for not participating.
The Paranoid Conspiracy Facebook Holdout - due to an enormous fear of "big brother" watching every move they make, this Facebook Holdout wouldn't dare post a single detail on such a public forum for fear that the government will use it against them whenever they round up all the people and throw them in concentration camps. Forget the fact that this paranoid individual doesn't break the law in any way. That doesn't matter. But the fear of retribution from posting about posting your favorite cookie recipe is real.
The Ostrich Facebook Holdout - this individual is antisocial and would rather bury their head in the digital sand and not be known. They are happy in isolation, and could care less about interacting with people. Facebook would only be an intrusion into this person's perfect quiet life in isolation.
The "I-Don't-Trust-My-Spouse" Facebook Holdout - Infidelity fuels this holdout's funk with Facebook. With the divorce rate as high as it is, and the growing number of affairs that start on social networks, the IDTMS types not only stay off the network themselves, but they also forbid their philandering significant others from flirting with the Facebook family. Sadly, Facebook forbiddance fails to fend off the frivolous behavior.
Enough about the obvious Facebook Holdouts. We've seen these types, and they are no surprise. But what really gets me are those that don't have an excuse to hold out on the world's largest social community.
What leaves me confused are those who would obviously benefit from having a Facebook profile and interacting with people. This would include business owners, sales professionals of all types, those in medical professions, consultants, attorneys, and others of similar nature.
People with these backgrounds have no excuse to hold out on Facebook whatsoever. It goes against the very purpose of their profession - to interact with people and transact business.
Let me paint a scenario...
It's 1975. A new business opens up in a local town. It's a bakery. The owner has the greatest tasting pastries and breads that any tastebuds could ever experience. He wants everyone to experience his award-winning goods, and is excited to open for business.
But before he opens, he tells the phone company that he refuses to have a listing. He chooses to keep his number unlisted. He also is against signs. He will have no part of any signs being erected on his structure. He also has a beef with the local newspaper, so he refuses to place any ads for his bakery in the paper. Plus he doesn't own a radio or TV, so he can't see spending money advertising with either.
Do you think this would be a wise marketing strategy for a startup business? Of course not! Sure, maybe this guy could generate a fair amount of traffic from the waft of fresh bread baking in the ovens. But he would be turning a deaf ear to the majority of his market by not making his presence known.
I know what you're thinking... that was a stupid example. But it's no more stupid than a professional or business owner in 2012 that refuses to leverage theirself with a Facebook presence.
It is an undeniable fact that the majority of the eyeballs in this world are plastered on Facebook. It's the new town hall, the new phonebook, the new high-tech hangout. Call it what you want, this is where people now live and play.
But for the Facebook Holdout that can find no credible reason for their refusal, what fuels their fight against the most obvious free marketing opportunity on planet Earth?
Self-Proclaimed Facebook King
Coming Soon: How I Figured Out The Golden Path to Facebook Marketing Success Without A Single Advertisement!