URGENT FACTS YOU CAN'T SLEEP ON IF YOU PLAN TO SURVIVE & THRIVE IN 2014
If you are a business owner or an organization that caters to commerce via the web, take note. These are the alarming trends that you must be aware of if you plan on staying competitive in the future. This information could change your marketing strategy for the new year.
Do you own an ugly website that is not optimized for use with mobile devices? Now is the time to start thinking about these trends which speak for themselves. If you fail to pay attention now, you will risk losing your position in the market. Use these facts wisely, and then act on it accordingly.
If you are a retail store owner, a proprietor of a service based company, or you are responsible for your company's marketing efforts, stop what you are doing and take the time to read each and every oneof these facts. This is critical information you must know in this day and age if you desire to stay competitive.
Now then... let's take a look at what's going on in the world of your consumers, the people that you serve each and every day that make your business profitable and sustainable. Here are the shocking facts!
56% of adults are using smartphones at the close of 2013. That's more than half of your customer base. If you're not serving up your company's presence in an easily viewable way on a smartphone or mobile device, they will bounce (leave) immediately after discovering your site.
75% of Americans take their smartpones with them to the bathroom. While sitting on the can, you can potentially have the undivided attention of your target market! But can your website hold their attention while they are held captive?
27% of companies worldwide planned on implementing location-based marketing in 2013. That means optimizing your website to gain placement in local searching. Is your site optimized for placement in your local market? This is a critical area you must master to remain competitive in your town's market area.
Retailer apps with "store mode" gather 5X more more engagement than regular sites. This means you need a mobile web app that is optimized for veiwing on a smartphone across all platforms. Is your boring traditional website going to cut the mustard when your competitors have mobile apps developed to display their wares to your customers? You must compete in this category.
Mobile devices out-populated the entire human population by the end of 2013. That means your customers own multiple smartphones and tablets that they use for browsing and shopping purposes. Have you tapped into this alarming trend?
46% of "showroom shoppers" still made their purchases in-store in 2013. What does that tell you about the remaining balance? I'm sure you canfigure that out.
Price comparisons weremade on a daily basis by your customers in 2013 by use of smartphones and tablets. Consumers don't need to pick up a newspaper or hit the stores by foot to find the deals they are looking for. You must know your competition, and be able to stand out on the web or you will lose out.
Consumers spent 6X more time browsing retailer web apps in 2013 than what they did in 2012. If you're not set up with a mobile-friendly site, you will have a high "bounce rate" (customers immediately leaving your site after arriving) for your online audience.
25% of marketing executives see mobile devices as the most disruptive force in their industry as of 2013. If the big shots are preparing for this trend, what should small businesses do? Take note immediately before ending up on the losin end of the marketing war.
65% of US shoppers do their research on a smartphone, tablet, or PC before they make a purchasing decision. So you've got a great website... you've won half the battle. But what about the mobile device market? Are you prepared?
54% of consumers would prefer using touchscreen devices right in your store to assist their shopping experience. Is your store equipped with tablet stations to assist them? The trend in small business is to equip retail areas with tablets that have custom catalogs via a proprietary web app, and more are popping up as we speak.
48% of consumers use (or would like to use) their smartphones while shopping in your store. Do you have a poster or sign displaying your webapp to greet customers when they arrive at your location? Those that do keep the attention of thier customers long after they have left the premises. This can prove to be quite profitable.
Nearly 50% of shoppers feel that they are more informed than your store sales associates. You can work with this trend by providing customers a way to allow them to continue learning about your products and services (i.e. a web app), or stay in the dark and let your sales staff argue with them to prove who knows the facts better.
80% of smartphone owners want more smartphone optimized product information while they are shopping in your store. In 2014, you had better serve them with most slick, user-friendly web app possible. This will alleviate the demand on your sales staff to assist your customers.
Within 5 years, half of all smartphone shoppers will be using mobile wallet apps to provide payment for your goods and services. Is this in your future business plan?
Time spent using mobile apps is now challenging television. Your customers are now spending 127 minutes per day on mobilel apps compared to 168 minutes watching television. Are you tapping into this trend by providing the best mobile experience for your business?
24% of consumers used a mobile device to browse Black Friday deals over Thanksgiving in 2012, up from 14.3% in 2011. The numbers are not in for 2013, but it will be highly likely that the percentage has taken another hike.
4 out of 5 consumers have used a smartphone to shop as of 2012. The number is on a steep incline, and this has become the norm. This year, you probably will struggle to find a person who has not used their smartphone to shop at least once.
57% of consumers surveyed said they would not recommend a business with a poorly designed website that is not optimized for mobile viewing and shopping to their friends.
53% of consumers say they have stopped an in-store purchase because they found a better deal online using their smarphone. The only way to combat this behavior is to provide the best mobile optimized website for your customers use.
44% of smartphone owners look for coupon opportunities on their mobile devices to take advantage of special deals and pricing in your store. 17% of consumers have already used mobile coupons at least once as of 2012.
These are enough facts to shock you into the reality of the 2014 consumer mindset, and should more than convince you of how imperative it is to make mobile marketing a focus of your advertising and sales efforts. If you remain unconvinced, which is nearly impossible if you are serious about serving the needs of your customers, stay tuned for part two. I'll have another slew of facts to open your eyes.
Considering all of this information, you might be overwhelmed. But you don't have to solve all of your high tech marketing marketing challenges all at once. Here are a few easy steps you can consider taking to get you on the road to conquering mobile marketing in 2014 and prosper your business.
1. Evaluate Your Website - Pick up your smartphone and pull up your company's website, and take a look at what your smartphone weilding customers are seeing. If the formatting is horrible and it doesn't present well, have an expert evaluate what can be done to have it optimized for mobile viewing. This is your lowest-cost action item on your high tech to-do list.
2. Identify Areas Of Improvement - Even if you have a mobile website, what easy improvements can be made for your customer's experience that won't break the bank?
3. Ask Your Customers What THEY Want - Find out what things your customers would like to have on your mobile website that would streamline their shopping and purchasing experience. Post a sign in your store, hand out a survey to buyers, or post a message on your website asking for ideas. Your customers might have ideas which could have a great impact in increasing your sales.
4. Get A Local Expert - find a local web developer that is experienced in creation of mobile web apps that can work with you in person and coach you to the next level. Beware of online services that claim to provide cheap instant solutions. You might waste your hard-earned money, because many online "consultants" are only out to get your money with no personal interaction or coaching.
Last but certainly not least, if you are located in the Central Missouri area, let me give a shameless plug for Web App Concepts, a locally-owned team of web app developers that can provide you with a complete web app solution for your business at a rate the heavy duty consultants cannot compete with... all while providing a superior prodcut to boot!
Get in touch with me via email at "firstname.lastname@example.org" for a free recommendation and evaluation of your current mobile marketing needs.
Partner, Web App Concepts LLC
p.s. Ask about our high-profile web app recently developed for the Missouri Chamber of Commerce "GovWatch" program! See it here ---> http://www.mogovdirect.net/desktop/index.php