SNAPCHAT PRO TRAINING ON A SHOESTRING BUDGET?
I’m astounded that there are relatively no resources in book stores or online courses on how to create celebrity status on Snapchat through high quality content creation. Everything I’ve found out there is geared towards corporations that have the budgets to plop down $80,000 or more a month for professional ads.
But there’s nothing out there for the average hustler who’s trying to come up in the world and use Snapchat for leverage.
I recently read a book on Amazon called “The Snapchat Marketing Blueprint”. Thank goodness, I got to read the book for free since I’m on the Kindle Unlimited program. I would have asked for a refund of the $19.99 advertising price had I been fool enough to pay for it.
I read the book expecting to get some grassroots ideas on using Snapchat for marketing a small business, or your personal brand. Judging from the title, I thought I would see an actual step-by-step blueprint to follow.
It was nothing of the such.
The book was verbose, had a ton of fancy $10 corporate-speak words, and gave ZERO advice for the average Joe who wants to use Snapchat for marketing purposes. The “Blueprint” part was nothing more than telling stories about Fortune 500 companies who have spent half a million dollars or more, and what they got for their investment.
It was an utter disappointment. But it was a motivating moment. After trying a handful of books about Snapchat, and discovering that none of the content is valuable, I’ve decided to start teaching on this topic. I’ll be blogging about some of my best tips right here, and I plan on writing a book in the future.
There is a rather sketchy "guru" out there selling a Snapchat marketing program for $300, and I’m super curious to know how good the content is. But I’m not taking the chance on wasting the money just to be nosy. But my goal will be to provide a superior product at a fraction of the cost.
Until then, I'm going to share some of my best tips and advice for those of you looking to create top quality Snapchat content, or your own Snapchat "Reality TV" show. If you have questions, post them in the comments and I'll be glad to provide my advice!